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BMW TEAM RLL: LAGUNA SECA PREVIEW

September 14, 2011 - 12:35pm
BMW TEAM RLL: LAGUNA SECA PREVIEW

Woodcliff Lake, N.J. – September 14, 2011…
With seven of nine races totaling more than 26 hours of hard fought competition in this season’s 2011 American Le Mans Series now complete, BMW Team RLL heads to Laguna Seca Raceway for this weekend’s American Le Mans Monterey six-hour sports car race. The team won the first three events and has finished on the podium in every race thereafter to lead all GT championships, but the defense of its 2010 Manufacturer and Team titles begins in earnest at the classic Northern California 2.238-mile, 11-turn road course and the penultimate round of the championship.

Joey Hand and Dirk Mϋller, in the No. 56 M3 GT, have led the Driver standings since their victory at the season-opening 12 Hours of Sebring (shared with Andy Priaulx) and did finish second in last year’s race at Laguna Seca. As the season progresses, the competition is getting more intense. With five extra points available at this race and 10 extra at the season-ending Petit Le Mans, their 25 point lead is not yet enough to secure the team’s first Driver’s title.

Teammates Bill Auberlen and Dirk Werner, in the No. 55 M3 GT, stand third in GT driver standings – now 11 points from second – after feeling more than simply the heat of the competition at the Baltimore Grand Prix. The resulting contact from a overly optimistic pass attempt by a competitor took Auberlen out of the lead and a probable victory in the closing laps of the race. Auberlen was able to salvage a fifth-place finish at the new street circuit, but it ended the duo’s streak of three consecutive podium finishes.

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BMW Group once again world’s most sustainable automotive company

September 8, 2011 - 12:43pm

BMW Group once again world’s most sustainable automotive company
Sector leader in the Dow Jones Sustainability Index for seventh consecutive year

Munich. The BMW Group has once again been named the automotive industry’s sector leader in the ranking published today by the SAM Group for the Dow Jones Sustainability Indexes (DJSI). The BMW Group has therefore been the world’s most sustainable automobile manufacturer for seven consecutive years. The BMW Group is also the only company in the automotive industry to be listed in this family of indexes every year since it was established in 1999.

“The success of the BMW Group is built on a long-term approach and responsible action. We are pleased to be recognised by the renowned Dow Jones Sustainability Indexes,” said Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG. “Being ranked sector leader for the last seven years underscores our corporate strategy and approach. I would like to thank all of our company’s 95,000 employees whose day-to-day work makes this progress possible,” added Reithofer.

Sustainability is an integral part of the BMW Group’s corporate strategy. The company appointed an environmental officer back in 1973 – the automotive industry’s first. Since then, the company has systematically refined its concept of sustainability. In 2009, corporate sustainability was firmly established as a corporate target at Group level. Today, the Sustainability Board, comprising all members of the Board of Management, defines the strategic alignment through binding internal targets, and the Executive Sustainability Committee paves the way for implementation in the relevant divisions. Download the entire newsletter.

BMW Announces Partnership to Become the Official Luxury Automobile

September 6, 2011 - 9:30am

BMW Announces Partnership to Become the Official Luxury Automobile of the Big Ten Conference

Woodcliff Lake, NJ – September 6, 2011…
BMW of North America today announced a partnership with the Big Ten Conference, becoming the official luxury automobile of the oldest Division I college conference in the United States. The agreement will run for the duration of the 2011-2012 sports seasons covering football, men’s and women’s basketball, baseball and Olympic sports programs.

As part of the program, BMW will create vehicle displays at select events and establish a “Preferred Parking Promotion” for BMW owners, providing reserved parking access for several Big Ten events including the football championship game and men’s basketball tournament.

“The Big Ten is a great conference and home to some of the country’s top universities,” said David Lee, Sales and Marketing Manager, Central Region, BMW of North America. “Big Ten schools pride themselves on academic excellence and we look forward to working together to make this partnership a success.”

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BMW Team RLL Finishes Second and Fifth at Baltimore Grand Prix

September 3, 2011 - 9:53am

BMW Team RLL Finishes Second and Fifth at Baltimore Grand Prix

Baltimore, Md. – Sept. 3, 2011…
The No. 56 BMW Team RLL M3 GT of Joey Hand and Dirk Müller finished second at the inaugural American Le Mans Series Baltimore Grand Prix to extend the team’s lead in Manufacturer, Driver and Team GT class championships. Starting from the third position the duo completed 70 laps in the two-hour race at the 2.1-mile, 12-turn temporary circuit running though the streets of Baltimore’s Inner Harbor.

The race ended in heartbreak for the polesitting No. 55 M3 GT of Bill Auberlen and Dirk Werner after an overzealous passing attempt by a competitor spun Auberlen from the lead 22 minutes into the second hour of the contest. Up to that point the car had never been further back than second, with Werner leading the first 18 laps of the race. A well-timed pit stop just before the race’s first caution period put Auberlen in the perfect position for their first win of the season, but it was not to be. The BMW ace battled back from eighth, ultimately finishing fifth, to remain third in the driver point standings.

“Obviously we are happy with a second place finish for the No. 56 M3 GT, but the Corvettes certainly did not help our day,” said Bobby Rahal, Team Principal. “I am sorry that Dirk and Bill got punted from what would have been a great finish. Overall we have been consistently on the podium and that means good things for the Driver, Team and Manufacturer Championships! Onward to Laguna Seca Raceway.”

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The Carbon Age Begins

September 1, 2011 - 3:35pm
The Carbon Age Begins – BMW Group / SGL Group Joint Venture opens the new Moses Lake Plant
  • Start of carbon fiber production for BMW i3 and BMW i8
  • approximately $100 million investment in Moses Lake joint venture plant


Moses Lake, Washington – September 1, 2011
SGL Automotive Carbon Fibers (SGL ACF) – a joint venture of SGL Group and the BMW Group – today officially opened its new state-of-the-art carbon fiber manufacturing plant in Moses Lake, WA. The new facility is strategic for the manufacture of ultra light-weight carbon fiber reinforced plastics (CFRP) for use in the new BMW i vehicles.

The two parent companies will invest approximately $100 million in their Moses Lake plant and create 80 new local jobs until 2013. In order to prepare the large scale production start of BMW i vehicles in 2013 it is important to start the carbon fiber manufacturing now. All electricity needed for the production of carbon fibers will come from readily available clean and renewable local hydropower.

Thanks to the emission-free drivetrain and a value added chain designed to be sustainable all along the line, life cycle emission figures for the BMW i3 are at least a third lower than for a highly efficient combustion-engine car. If the BMW i3 is run on electricity from renewable sources, the figures improve by well over 50%.

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INSIDETRACK September 2011: COMING SOON: A NEW BREED OF FOUR-CYLINDER POWER

August 25, 2011 - 1:25pm
INSIDETRACK September 2011: COMING SOON: A NEW BREED OF FOUR-CYLINDER POWER

EXPERIENCE 260 LB-FT OF THRUST – WITH FOUR-CYLINDER THIRST

Since the late ’20s, BMW has created a wide variety of four-cylinder engines – some of which, like the original M3 engine, are among the most revered in the industry.

Just as in 2009 when the BMW 3 Series with Advanced Diesel introduced the U.S. to a new age of clean diesel, BMW is about to energize the future with a totally re-engineered four-cylinder powerplant.

Compared to a naturally aspirated six-cylinder engine of similar power, BMW’s all-aluminum four-cylinder engine is lighter and more compact. It will post quicker 0-60 times – and travel greater distances on each gallon of gasoline. In this 240-hp variant, the exciting thrust of 260 lb-ft of torque is felt from 1250 rpm all the way to 4800 rpm. Incorporating TwinPower Turbo technology, High Precision Direct Injection, Valvetronic and Double-VANOS, its enhanced performance and efficiency can be heard in the excited growl of its sport-tuned exhaust and engine.

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BMW Partners with MOG on a NEW BMW Apps Certified App.

August 22, 2011 - 10:18am
BMW Partners with MOG on a NEW BMW Apps Certified App.

MOG On-Demand Streaming Music Service and BMW to develop in-car integration for on-demand music for BMW USA.

Woodcliff Lake, NJ and Berkeley, CA – August 22nd, 2011…
BMW of North America announced today that it is partnering with MOG to develop a new BMW Apps Certified App, which the companies expect to bring MOG’s award-winning, on-demand streaming music service to BMW vehicles equipped with the BMW Apps smartphone app integration option. The two companies will demonstrate a beta version of the app at the North American press launch of new 6 Series Coupe.

"The partnership with MOG is another great step for BMW Apps, as we continue to listen to our customers and work to assess, develop and launch the apps they want most in a timely manner," said Paul Ferraiolo, Manager of Product Planning and Strategy for BMW of North America. "The development of BMW Apps enables us to bring new features into the car with a speed that simply was not possible before. Stayed tuned, there will be more to follow."

"We're thrilled to work with BMW to unveil a premium automotive integration of an on-demand music service," said David Hyman, CEO of MOG. "We remain focused on giving people ways to enjoy music wherever they are, and we are jointly designing a MOG user experience specifically for BMW USA that makes it fast, easy and safe for drivers to enjoy unlimited, uninterrupted music and still focus on the road. People listen to music while driving more than anywhere else, so it’s critical for us to offer MOG in the car," Hyman added.

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All-New BMW M5 and 328 Hommage Concept

August 18, 2011 - 9:42am
All-New BMW M5 and 328 Hommage Concept Make North American Debut at Rolex Monterey Motorsports Reunion and Pebble Beach Concours

All-New BMW 650i Coupe and Z4 sDrive28i featuring all-new TwinPower Turbo four-cylinder also featured during the biggest enthusiast weekend of the year

Woodcliff Lake, NJ – August 18, 2011...
The celebration of the 75th anniversary of the BMW 328 continues with the North American debut of the BMW 328 Hommage Concept at the 2011 Rolex Monterey Motorsports Reunion and the Pebble Beach Concours. The all-new BMW 650i Coupe and Z4 sDrive28i will also be featured this weekend.

BMW 328 Hommage The BMW 328 Homage concept was created in honor of the 75th anniversary of the venerable BMW 328, considered by many to be not only the best looking sport cars of the 1930s but also one of the most successful on the track. The BMW 328 was the embodiment of what the BMW brand still stands for today – dynamics, aesthetics and a high level of innovation.

In its day, the BMW 328 was noted for its lightweight design, powerful inline six-cylinder engine and responsive handling. The expressive exterior design of the BMW 328 Hommage depicts the modern interpretation of a highly emotional and dynamic two-seater Roadster – just like the BMW328 75 years ago.

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BMW Group Financial Services Creates "The Ultimate Drive"

August 10, 2011 - 8:02am
BMW Group Financial Services Creates "The Ultimate Drive" Mobile App – Provides Social and Mobile Experience for Customers and Gamers Alike

Industry-First in Social Navigation Leverages New Communication Channels for BMW Group Financial Services Customers While Driving Brand Loyalty

Woodcliff Lake, NJ – August 10, 2011 – The age of "gamification" has come, and BMW Group Financial Services is bringing this social nuance to its customer base of nearly one million individuals. Beginning with the development of a new and unique mobile and social experience, "The Ultimate Drive" is a social navigation mobile app that allows users to not only discover the best roads to drive in over 50 countries, but to rank, comment and share those roads via Facebook, email or other GPS devices. Future versions will integrate the ability for BMW Group Financial Service customers to gain points and achieve high rankings. As the first automotive channel, and specifically captive finance organization, to create a branded social navigation tool, BMW Group Financial Services defines itself as a consistent touch point with customers, through an engaging and interactive means.

"As a company, we pride ourselves on our ongoing uses of technology to build stronger relationships with our customers," said Ed Robinson, President and CEO for BMW Group Financial Services. "Not only does ‘The Ultimate Drive’ app allow us to broaden our awareness as an organization to a vast audience, but more so, it provides us the ability to nurture a two-way dialogue with our customers in an engaging way."

According to Pawan Murthy, General Manager of Online Business for BMW Group Financial Services, "The Ultimate Drive" is an example of how a captive financial services company can use mobile and social strategies as a consistent touch point to customers while fostering a connection with BMW vehicles and the global BMW brand.

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BMW Guggenheim Lab Opens Aug. 3 in New York

August 2, 2011 - 8:39am
BMW Guggenheim Lab Opens Aug. 3 in New York, Launching Six-Year Worldwide Tour.

Innovative Mobile Laboratory Explores City Life, Offers More Than 100 Free Public Programs in New York.

Berlin and Mumbai Are Next Stops in Nine-City Global Initiative.

New York, August 2, 2011.
The BMW Guggenheim Lab launches its nine-city worldwide tour tomorrow in Manhattan’s East Village. A combination of think tank, public forum, and community center, the BMW Guggenheim Lab will offer free programs that explore the challenges of today’s cities within a mobile structure that was designed to house this urban experiment. Over the next six years, the BMW Guggenheim Lab will go through three successive cycles, each with its own theme and specially designed mobile structure. Each structure will travel to three different locations, building on-site and online communities around the BMW Guggenheim Lab that raise awareness of important issues, generate ideas specific to each urban situation, and engage with innovative and sustainable designs, yielding lasting benefits for cities around the world. At the conclusion of the first cycle, in 2013, the Solomon R. Guggenheim Museum in New York will present a special exhibition of the findings of the BMW Guggenheim Lab’s inaugural three-city tour &endash; to New York, Berlin, and Mumbai. The itineraries of the subsequent two-year cycles will be announced at a later date.

The inaugural BMW Guggenheim Lab is located at First Park, Houston at Second Avenue, a New York City Parks property, and is open free of charge, Wednesdays to Sundays, from August 3 through October 16. A diverse range of more than 100 programs will address the theme for the BMW Guggenheim Lab’s first cycle, Confronting Comfort, exploring how urban environments can be made more responsive to people’s needs, how a balance can be found between notions of individual versus collective comfort, and how the urgent need for environmental and social responsibility can be met. Programs include Urbanology, a large-scale interactive group game that can be played both on-site and online, as well as workshops, experiments, discussions, screenings, and off-site tours.

The BMW Guggenheim Lab website and blog at bmwguggenheimlab.org offer a global audience a variety of ways to participate in this multidisciplinary urban project. Activities at the BMW Guggenheim Lab will be reported on the blog, which will also features posts by notable guest writers and regular interviews with the BMW Guggenheim Lab’s collaborators. Members of the public are invited to join the BMW Guggenheim Lab’s dedicated social communities on Twitter (@BMWGuggLab, use hashtag #BGLab), Facebook, YouTube, Flickr, and Foursquare.

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INSIDETRACK August 2011: BACK-TO-SCHOOL CHECKLIST: LAPTOP, BACKPACK, BMW CPO

August 1, 2011 - 8:56am
SEND THEM TO THE HEAD OF THE CLASS IN A CPO BMW

Before your scholars head off to college, one of the smartest purchases you can make is a Certified Pre-Owned BMW. Every CPO BMW is backed by a protection plan that lasts up to 6 years/100,000 miles.1 Each one has been thoroughly inspected by a BMW-trained technician. And most important, all offer BMW’s outstanding active and passive safety features.

Enjoy peace of mind knowing that every CPO BMW comes with BMW Roadside Assistance, which provides travel protection 24 hours a day, 365 days a year. This includes towing, lock-out service, and much more.1 You’ll also appreciate the attractive financing options offered by BMW Financial Services that make it surprisingly easy to own The Ultimate Driving Machine.® Then at bmwusa.com/mybmw, create a “My BMW” account that lets you set up automatic payments and track your account information online.

Original BMW Accessories personalize a CPO BMW with convenience, performance and safety-enhancing features all designed and manufactured to BMW’s demanding quality standards.

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BMW Group presents mobility of the future

July 29, 2011 - 12:08pm
World premiere of the BMW i3 Concept and BMW i8 Concept
Reithofer: A milestone in the history of the company
Sustainability across the entire value added chain

Frankfurt a.M. / Munich. The BMW Group showcases its visions of future mobility in the shape of the BMW i3 Concept and BMW i8 Concept studies. Unveiled for the first time, these concept vehicles provide a glimpse of the first electrically powered production cars from the new BMW i sub-brand, due to be launched as the BMW i3 in 2013 and the BMW i8 in 2014.

“We are marking another milestone in the history of the BMW Group. As Chairman of the Board and an engineer myself, I am very proud of this project,” declared Norbert Reithofer, Chairman of the Board of Management of BMW AG, at Friday’s premiere of the two vehicles in Frankfurt. “As the world’s leading premium car manufacturer, our aim is to offer customers purpose-built electric-drive cars as well,” he added.

With its zero-emission electric drive and a range of approximately 150 kilometres, the BMW i3 Concept has been specifically developed for use in an urban environment, its dynamic 125 kW electric motor and rear-wheel drive ensuring BMW-style dynamic handling. Thanks to its innovative LifeDrive architecture featuring a carbon passenger cell, the BMW i3 Concept combines an extremely low weight of 1,250 kilograms with optimal interior space and the highest crash safety levels. With four seats and a 200-litre luggage compartment, this vehicle is fully suited for everyday use.

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BMW Counts Down to the London 2012 Olympic and Paralympic Games

July 27, 2011 - 7:08am
BMW Counts Down to the London 2012 Olympic and Paralympic Games with Unveiling of ‘BMW Performance Team’

Official Mobility Partner of Team USA to Provide Financial Support, Access to BMW Resources and Technologies.

Woodcliff Lake, NJ – July 27, 2011... In celebration of the one-year countdown to the London 2012 Olympic Games, BMW, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced the BMW Performance Team, an elite team of Olympic and Paralympic athletes and hopefuls. In the lead-up to the London 2012 Games, members of the BMW Performance Team will receive financial support as well as access to BMW resources and technologies as they strive for the opportunity to be the world’s greatest.

“As a company dedicated to performance and efficiency, we believe in and share many of the ideals of the Olympic Movement,” said Dan Creed, Vice President, Marketing, BMW of North America. “We are proud to welcome these extraordinary athletes to the BMW family and look forward to an exciting year of development ahead.”

Members of the BMW Performance Team include Ricky Berens (swimming), Matt Chrabot (triathlon), Bryan Clay (track & field), Natalie Coughlin (swimming), Janet Evans (swimming), April Holmes (Paralympic track & field), Jonathan Horton (gymnastics), Clay Johnson (sailing), Sanya Richards-Ross (track & field), and Mallory Weggemann (Paralympic swimming). Combined, members of the BMW Performance Team have amassed 12 Olympic gold medals, seven Olympic silver medals and seven Olympic bronze medals.

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The BMW Performance Edition

July 26, 2011 - 3:23pm
The BMW Performance Edition brings more horsepower, more torque and unlimited exhilaration to your Ultimate Driving Machine.

Woodcliff Lake, NJ - July 20...
Performance breeds excitement and the BMW Performance Edition for the 2011 335i xDrive Sedan ensures that new car buyers are in for that extra thrill beyond the outstanding performance that can already be realized with these exciting vehicles. Customers can now option their vehicles with a special BMW Performance Edition (option code ZMZ) that includes an all-new Power Kit, black kidney grilles and a “BMW Performance Edition” badge for only $550.

The BMW Performance Edition for the 335i highlights a Power Kit which consists of engine tuning software (no additional hardware):
  • Increases the engine power output from 300 hp to 320 hp and torque from 300 lb ft to 317 / 332 lb ft (manual / automatic transmission); this is the same horsepower rating as the 335is!
  • Acceleration from 0-60 mph is 0.2 seconds faster than the standard model and 0.5 seconds faster than the standard model from 50 mph to 75 mph.
  • Emissions and fuel consumption ratings are unaffected by the power upgrade.
  • Black kidney grilles and a BMW Performance Edition badge will visually identify these Performance Edition vehicles from other 3 Series vehicles.

The BMW Performance Edition is offered only for a limited time on 335i Sedans through the end of 2011 which will ensure that owners of these vehicles will belong to a very special club of performance purists.

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BMW is back in Hollywood with Mission: Impossible – Ghost Protocol

July 5, 2011 - 8:23am
Munich/Los Angeles. Back in Hollywood. BMW is pleased to announce their participation in the upcoming Paramount Pictures release “Mission: Impossible – Ghost Protocol” as the film’s main automotive partner.

High performance with fewer emissions is the name of the game: One of the BMW vehicles provided for Tom Cruise´s next film is the BMW Vision EfficientDynamics concept car. It has been recognized as having the most sophisticated technology and the most striking design among the current concept electric supercars. In a few years the BMW i8, which was inspired by the BMW Vision EfficientDynamics concept vehicle, will enter series production.

“We are thrilled to be involved again in another Hollywood Blockbuster,” said Ian Robertson, BMW AG Board Member for Sales and Marketing. “The BMW Group leads the way in developing future mobility with a focus on sustainability. One great example is the BMW Vision EfficientDynamics concept car which will be presented in the film. With its futuristic design and large glass surfaces, the car offers a fascinating perspective on the future of sheer driving pleasure – in combination with maximum efficiency. Also with BMW ConnectedDrive technology, it is the perfect car for Ethan Hunt to outsmart his pursuers through narrow streets and busy city traffic.”

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BMW Financial Services Brings Competitive Spirit of the Olympic Games

June 29, 2011 - 9:24am
BMW Financial Services Brings Competitive Spirit of the Olympic Games to Company’s Regional Service Center – Associates Enjoy “BMW Drive for Team USA” at Hilliard Facility

Olympic Gold Medalist and Inductee of Columbus Hall of Fame, Jerry Page, Attends and Highlights How Performance & Commitment Ideals Drive Workplace and Community Values

HILLIARD, Ohio – June 27, 2011 – BMW Financial Services took advantage of the overall BMW Group's national "BMW Drive for Team USA" campaign to spark the enthusiasm of its more than 700 associates, while showcasing its own pledge to performance and commitment within the workplace, throughout the community and toward the support of Olympic athletes. Throughout the day, BMW FS Associates were able to test drive an array of award-winning BMW cars, while additionally sharing in passions for excellence with Olympic Gold Medalist and Columbus resident Jerry Page, who was on hand to emphasize what it takes to compete at a world-class level.

Jerry Page was the light-welterweight on the 1984 U.S. Olympic Team, where he remained undefeated and won the Gold medal for the United States. His amateur career was equally impressive (101-30), in which he was a six-time Golden Glove champion, three-time parade All American, the number two ranked light-welterweight in the World for two years, National Sports Festival champion, and the 1983 Pan-Am Games Silver medalist. Additionally, as an amateur, Jerry won the prestigious State of Ohio Governor's Award and was inducted into the Columbus City Hall of Fame.

According to Wayne E. Orchowski, Vice President of Operations North America and Chief Operating Officer for BMW Group Financial Services, BMW Group is a partner for the United States Olympic Committee, and will act as the Official Mobility Sponsor for Olympics through 2016. “We are committed to the pursuit of excellence in all we do,” said Orchowski. “Outwardly, we provide ongoing support for the tremendous opportunities provided to Olympic athletes, and internally, we strive to employ individuals with the passion to achieve success through their own personal commitments to quality and performance.”

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INSIDETRACK July 2011: MOVING BECOMES ELECTRIC: THE BMW ActiveE

June 24, 2011 - 10:36am

100% ELECTRIC. 100% BMW. INTRODUCING THE BMW ActiveE.

The all-new BMW ActiveE is the next step in the future of mobility – but it’s anything but just another electric car. That’s because the BMW ActiveE is the only electric vehicle with the high-performance thrills and unrivaled efficiency you’ve come to expect from The Ultimate Driving Machine.®

This fall, the BMW ActiveE will be available as part of a field trial in select markets. As part of this journey, BMW will be looking for enthusiastic participants to be among the first to drive the only fully electric BMW. This group of pioneers will help provide insight about the everyday use of electric vehicles and also have an opportunity to test an early version of the powertrain to be used in future BMW electric vehicles (for more information turn to the EfficientDynamics section of this brochure). Collectively this group will make history with BMW. Learn more at bmwusa.com/ActiveE.

“Is an Electric Vehicle right for me?”
If you’re considering an EV for the first time, BMW has developed the “BMW EVolve” mobile app to help answer that question. BMW EVolve is designed to gauge your EV compatibility and how an EV can benefit you. Simply use the app during your normal drives to analyze your current driving patterns. This will help determine if a BMW ActiveE or one of the upcoming BMW all-electric vehicles is right for you. After logging trips, connect to the online EV Dashboard to learn how driving an EV could impact your life and your community.

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Introducing The All-New 5th Generation BMW M5

June 23, 2011 - 8:24am
Woodcliff Lake, NJ – June 22, 2011... Since the “M5” badge was first placed on the deck lid of a BMW back in 1988, this iconic model has exemplified the luxury and daily usability of a top range BMW sedan combined with true super-car performance. Now, in its 5th generation, the all-new BMW M5 is again poised to redefine the performance envelope possible in a luxury sedan.

The new BMW M5 is a high-performance sports car whose exceptional dynamic potential is geared squarely towards the demands of track use, while – at the same time – sets a new benchmark in daily driving with its touring comfort and innovative equipment features. It also sets the pace in its class in terms of efficiency.

In order to achieve these lofty performance goals, the new BMW M5 introduces the most powerful engine ever fitted in a series-produced model from BMW M GmbH mated to a new high-torque 7-speed M-Double Clutch (M-DCT). An innovative Active M Differential, which optimizes power transfer to the rear wheels combined with extensive chassis upgrades developed on the history of extensive racing expertise, ensures that the engine’s performance can be transferred to the ground.

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BMW Launches National Fundraising Campaign to Benefit Team USA

June 22, 2011 - 12:22pm
Official Mobility Partner of the USOC to Host Hundreds of BMW ‘Drive for Team USA’ Events Nationwide to Fuel Athlete Performance

Woodcliff Lake, NJ – June 20, 2011... BMW, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced BMW Drive for Team USA, a national drive program that invites consumers to get behind the wheel and the Olympic Movement in support of U.S. Olympic Team and Paralympic Team hopefuls. The event series travels to 276 BMW retailers across America between June 16 and August 13, 2011. For each participant who test drives a vehicle at one of the BMW Drive for Team USA events, BMW of North America will donate $10 to Team USA, up to a maximum donation of $200,000. Funds raised will work to further the training and performance goals of Team USA athletes.

BMW Drive for Team USA events will feature Olympic and Paralympic athletes and hopefuls, and other members of the Olympic community. Participants will have the opportunity to meet the athletes and will be personally thanked for their support – all while fostering excitement for the Olympic Movement. The events also include the opportunity to test drive the all-new BMW 650i Convertible and the full lineup of BMW models, as well as to test how the Ultimate Driving Machine measures up against the competition.

“At BMW we understand what it takes to deliver high performance and appreciate the extraordinary personal commitment required of elite athletes hoping to compete on the world’s stage,” said Dan Creed, Vice President, Marketing, BMW of North America. “BMW Drive for Team USA allows us to do exactly what we have pledged from day one: help raise awareness and additional funds for the Olympic Movement, especially in non-Olympic years.”

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BMW Group Integrated Safety Concept

June 15, 2011 - 11:25am
BMW Group Integrated Safety Concept Highlight of 2011 Enhanced Safety of Vehcles Conference

National Harbor, MD – June 15, 2011...
Beginning today at the Enhanced Safety of Vehicles Conference, the BMW Group will showcase its Integrated Safety Concept which provides a holoistic approach to vehicle and occupant safety. Currently significant improvements in passive safety technologies such as the safety cell, seat belts, airbags and sensors have lifted the safety performance of modern vehicles to a very high level. The BMW 5 Series, a benchmark in terms of safety, embodies these achievements, having been recognized by independent organizations worldwide with the highest safety awards.
  • US NCAP - The only luxury sedan with 5 stars under the new more stringent rating
  • IIHS - Top Safety Pick
  • Euro NCAP - 5 stars; awarded as “best performing car of 2010 in its class”; best pedestrian protection of all classes
  • Euro NCAP - Advanced Award for Enhanced Automatic Emergency Call
  • Australasian NCAP - 5 stars
  • New Zealand Automobile Association - Motoring Excellence Award 2010 “Safest Vehicle of the Year”

Nevertheless, after all these years of passionate development, the benefits resulting from additional efforts in passive safety have begun to decrease; in other words, a classical “point of diminishing returns” has been reached. Considering these limits, the question that arises is: What are the most effective solutions moving forward to take vehicle safety to the next level and thereby continue to further reduce traffic fatalities and injuries?

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